The Story

Opening Day of the World Series brings new ways for fans to celebrate -- and commiserate -- with other fans.

 Discussion Starters

• How would you expect social media tools to affect MLB fans'  connection to the games and to each other?
• From the teams' owners' perspective, what are the challenges of managing social media?  What are the benefits to the teams?

Activity Ideas

• Compare Facebook fan pages of the San Francisco Giants and the Texas Rangers. Which is more effective for engaging fans and why?  Write an email to the creator of the weaker fan page with 3-4 suggestions for improvement.
• In small groups, search for news about the World Series on Twitter.  What keywords work best for your search?  What does your search reveal about how people are using Twitter?