Business Communication and Character

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USDA Replaces Food Pyramid Graphic

The U.S. Department of Agriculture is trying a new graphic to help people understand healthy food choices. The pyramid graphic was thought to be confusing (well, yes, we see a person climbing a mountain with a pile of food at the bottom). The USDA's revised graphic is much simpler, showing just a plate with words to represent portions of food. To accompany the new communication, the USDA has a new website.

Old Food Pyramid

Choose My Plate
Discussion Starters:

  • In what ways is the new graphic more effective than the old? How do you think people will react to the image?
  • Read the USDA's summary of messages about nutrition. How effective do you find this summary for combating obesity? What ideas do you have for improving these messages?