LinkedIn, the business social networking site, has surpassed Myspace in number of visitors each month. LinkedIn is now the second most popular social network, behind Facebook. The news is interesting considering that LinkedIn offers a focus on careers and job search. Myspace, in contrast, may be too close to Facebook, as a general social network. For business communicators, the news is no surprise: only consumer product companies seem to have much use for Myspace. A Burson-Marsteller Fortune Global 100 Social Media Study focuses on Facebook fan pages, Twitter, YouTube, and blogs.

Discussion Starters:

• What is your experience with Myspace? Why do you believe that LinkedIn is more popular?
• Are you on LinkedIn? What do you see as the value of joining? How do you use the site?