Business Communication and Character

View Original

Will This Student's Video Get Her into Yale?

Jackie Milestone really wants to go to Yale, but she was deferred admission. To try to influence the admissions committee, she created a video, "White and Blue for You."

It's a catchy tune, but Jackie might take some lessons in persuasive communication.

Discussion Starters:

  • How does Jackie balance emotional appeal, logical arguments, and credibility in her video? 
  • What suggestions do you have for Jackie to improve her video and possibly sway the admissions committee?
  • If you were deciding Jackie's fate, would the video influence you? Why or why not?