Business Communication and Character

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Chick-fil-A Changes Its Tune on Gay Marriage

A social media storm has erupted in response to Chick-fil-A's anti-gay-marriage stance. When asked by the Baptist Press about the company's position, president Dan Cathy said, "Well, guilty as charged."

Cathy further explained the company's views:

"We are very much supportive of the family-the biblical definition of the family unit. We are a family-owned business, a family-led business, and we are married to our first wives. We give God thanks for that.

"We operate as a family business ... our restaurants are typically led by families; some are single. We want to do anything we possibly can to strengthen families. We are very much committed to that.

"We intend to stay the course. We know that it might not be popular with everyone, but thank the Lord, we live in a country where we can share our values and operate on biblical principles."

Although Chick-fil-A did find some support on Twitter and Facebook, many comments, such as this one, opposed the company's view:

Chick-fil-A tweet

Chef Hilah posted a video of how to make your own "Chick-fil-Gay" sandwich. As she says, "I love fried chicken sandwiches at Chick-fil-A. The problem is, I have a lot of gay friends, and I love them too." A CNN poll in May found that 54% of respondents support gay marriage, while 42% are opposed.

Within three days of the Baptist Press article, the company has taken a different approach:

Chick-fil-A

Discussion Starters:

  • What's your view on whether a company should take a position on an issue such as gay marriage?
  • Does the president's view influence your decision to eat at the restaurant?
  • How do you assess the company's response?