Where companies failed during Hurricane Sandy, at least one business got "goodwill" right during the Boston Marathon explosions. El Pelon Taqueria offered runners and others affected a place to relax, eat, and charge a phone-whether or not they can pay.

The message was retweeted 1244 times.

The owner's Twitter feed compliments the restaurant staff, working hard to serve people in need-and perhaps others who just want a good meal and to support a business that offers genuine help.

 
Discussion Starters:

• Compare El Pelon's approach to that of American Apparel's during Hurricane Sandy. If you were a consultant for companies, what guidelines would you suggest they follow during similar tragedies?
• Overall, how do you think El Pelon's sales will be affected this week? Make a prediction, and let's see whether we fnd articles written about the business in the next few days.