Business Communication and Character

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Texas Six Flags Responds to Woman's Death

A woman died on The Texas Giant, a roller coaster at Six Flags Over Texas in Arlington, and the company has responded. Rosa Ayala-Goana's lap bar either broke or came loose, and she fell to her death. Witnesses describe a terrible scene, with her son, who was at her side, screaming for help.

  Texas-giant

Six Flags representative Sharon Parker issued this statement and tweeted an apology:

"We are deeply saddened to share that earlier this evening an adult woman died in the park while on the Texas Giant.  Park medical staff and local paramedics responded immediately.  Since the safety of our guests and employees is our number one priority, the ride has been closed pending further investigation.  Our thoughts and prayers are with the family and friends during this difficult time."

Six Flags Over Texas
The next day, Six Flags issued another statement:

"We are committed to determining the cause of this tragic accident and will utilize every resource throughout this process. It would be a disservice to the family to speculate regarding what transpired. When we have new information to provide, we will do so.  Our thoughts, prayers and full support remain with the family."

The Texas Giant is the world's tallest steel-hybrid roller coaster. According to a local CBS news agency, 14 injuries on the roller coaster have been reported since 2008, but most were minor.

Image source.

Discussion Starters:

  • Assess the two statements issued by Six Flags. What works well, and what, if anything, can be improved?
  • Rewrite both statements, using your own words and perhaps more natural word choices. Share your drafts with a partner to compare each.