Our Walmart, an organization of employees, is planning a strike on Friday, November 29, Black Friday. On its website, Our Walmart conveys the group's mission:

OUR Walmart Vision

We envision a future in which our company treats us, the Associates of Walmart, with respect and dignity. We envision a world where we succeed in our careers, our company succeeds in business, our customers receive great service and value, and Walmart and Associates share all of these goals.

Called "Black Friday Walmart Protests," the strike is planned across the U.S. This map shows locations where associates have requested a strike.

Discussion Starters:

• Clearly, Our Walmart uses emotional appeal as the basis for its arguments. What about the video works well and what does not?
• Assess the Our Walmart website for effective design, organization, word choice, and so on. What improvements would you recommend for the site owners?