Business Communication and Character

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Marissa Mayer Gives CES Keynote

Yahoo CEO Marissa Mayer gave the keynote speech at the annual Consumer Electronics Show (CES) in Las Vegas. CES is a gathering of gadget geeks and tech enthusiasts, and Mayer's presence was a nod to Yahoo's place in the future of the Internet. 

Mayer emphasized the shift to mobile technology and announced Yahoo News Digest, news delivered to users twice a day. 

At some point, Katie Couric joined Mayer on stage. Couric, former TV talk-show host, was recently hired as global news anchor for Yahoo News.

Watch CNBC's analysis of Mayer's keynote.

Discussion Starters: 

  • Assess the excerpt of Mayer's speech: what do you notice about the delivery style, content, and organization? 
  • What's your reaction to CNBC's analysis of the speech?