Nu Skin, a company that develops and sells anti-aging products, such as skin-care treatments and dietary supplements, is under fire for its marketing practices. A Chinese Communist Party paper reported that the company's multilevel marketing strategy is "akin to brainwashing" and likened its bonus practices to that of a pyramid scheme. 

In response, Nu Skin defends its practices and accuses reporters of providing inaccurate information: 

Since the report, Nu Skin's stock dropped 33%. 

Discussion Starters: 

• What is a pyramid scheme? How does it differ from multilevel marketing?
• Analyze Nu Skin's statement. What works well, and what could improve the company's image?