A new public service announcement in Australia is taking a radical approach to encourage kids to stay in school. The ad show kids skipping school, having a good time, until...they blow up. At the end of the 1:46-minute video, we see a sign indicating that the kids were in an "explosives testing site."

This video is very graphic. Watch at your own risk!

The video reminds me of a UK PSA about texting while driving (also NSFW). We see four minutes of fun, and then the crash, the blood, and kids in stretchers carried off in helicopters.

Discussion Starters:

• Did you watch the PSA? Why or why not? If you did watch it, how did it affect you?
• How effective do you think the ad would be in discouraging kids from skipping school?
• Describe the philsophy of using such graphic ads? Why do you think they seem to be more prevalent in countries other than the U.S.?