Business Communication and Character

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School Superintendent Apologizes for Botched Delay

LeanderletterA school district in Leander, TX, took too long to announce a delayed opening because of icy weather, and people were upset. By the time parents heard that schools would open two hours late, many of them were already on dangerous roads. Some kids were on buses, one of which skidded off the road. Fortunately, no one was hurt.

Superintendent Bret Champion sent a letter explaining the decision and addressing complaints. Download the letter.

Discussion Starters:

  • Analyze Champion's letter in terms of audience analysis, structure, content, writing style, and so on. What works well, and what could be improved?
  • How well does Champion's letter specifically address concerns of the community?
  • What responsibility does Champion place on parents? What's your response to this approach?