Business Communication and Character

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Coca-Cola Boycotts After "It's Beautiful" Ad

People are boycotting Coca-Cola because of a Super Bowl ad showing "America the Beautiful" sung in different languages.

Tweets reflected the sentiment of people angry about the commercial, with some calling it unpatriotic and un-American.

Coke ad

Coke ad2
Discussion Starters:

  • What's your view? Do you find the ad offensive?
  • Mediaite refers to the reaction as a "Racist Twitter Backlash." Do you agree that the comments are racist?