By now, most people know about Heartbleed, the computer vulnerability that takes advantage of a programming flaw in websites' OpenSSL encryption code. As we wait to see which sites are affected, companies are beginning to send emails to customers. We can compare these bad-news messages in the same way we looked at emails about the Epsilon security breach back in 2011.

Here are the emails I've seen so far:

• McAfee
• Prezi
  
• SurveyMonkey
  
• Pinterest
• Any.do

Discussion Starters:

• What differences do you notice among these emails? Consider the message, tone, organization, and so on.
• What could account for these differences?