Business Communication and Character

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Worst Airports for Delays

A Business Insider article tells us at which airports we'll have the longest wait.

Worst airports

In a series of scrollable screens, the article shows the airports and their percentage wait time. A visual would help the reader see all information at-a-glance and easily compare airports.

Discussion Starters:

  • What type of visual might work best for the data? Consider the audience and objective.
  • Why doesn't Business Insider include a visual to complement the article? What's the value of having online readers scroll through the information?
  • How can these airports improve their image? Of course, they need to reduce wait time! What else can they do from a communication perspective?