Bud Light wants to attract the female demographic, but its latest campaign isn't winning any friends. In a campaign, "Up for Whatever," the beer company seems to be promoting bad behavior. A new bottle label reads, "The perfect beer for removing ‘no' from your vocabulary for the night."

This isn't the first time the campaign was criticized. A New York Times article gives some history: 

And in March, Bud Light was forced to take down a post on Twitter that appeared to promote some type of sexual harassment: ‘On #StPatricksDay, you can pinch people who don't wear green. You can also pinch people who aren't #UpForWhatever.”

This time, Bud Light seems to regret the label choice. In a statement posted on its website, the company promises to stop production: 

Image source. 

Discussion Starters: 

• What's your view of the campaign? Bud Light calls is "lighthearted." Do you agree? 

• Should the company have learned after the St. Patrick's Day tweet? Why do you think the bottle labeling continued after that criticism?

• Is stopping bottle production the right decision? Should the company also pull existing bottles from shelves?