Business Communication and Character

View Original

Fiorina Announces Run but Forgets .org

Here's a riddle: what costs $35 on Register.com (or $7 if you don't mind GoDaddy's advertising approach) but can blow a campaign launch? CarlyFiorina.org. The Republican presidential candidate and former CEO of Hewlett Packet didn't register the .org domain. Instead, someone took over the URL and posted about her layoffs at the company. 

Carly org

Text at the bottom reads: 

That's 30,000 people she laid off. People with families. And what does she say she would have done differently?

"I would have done them all faster."
-Carly Fiorina

It's too early in the campaign for a mistake like this. 

Discussion Starters: 

  • Who do you think is responsible for this? Should Fiorina make a statement about the mistake?
  • How do you assess Fiorina's prospects at this point? On balance, will her history at HP help her or hurt her?