Several tweets showed some questionable-looking Reese's trees. In addition to this example, people wrote, "I feel deceived," and "Does this look like a Christmas tree to you??"

These photos do look more like shapeless blobs than tress.

In response, Reese's shifted the focus with a funny play on appearance. In a second post, Reese's showed four trees with the same slogan; however, all of these examples are more, may I say, shapely than the ones posted by consumers. 

Inquisitr called the response "epic."

People are fussy. Critics said Starbucks' polar bear cookies look as though their throats have been cut.

Discussion Starters: 

• What are other ways the company could have responded to the criticism? What are the advantages and downsides of other approaches? 
• The response worked well, but I could see further criticism because the Resee's example don't quite match what people are finding. Could the campaign have backfired?