Business Communication and Character

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Users #DeleteUber

Uber users aren't happy with the company's surge pricing during a New York City taxi protest. NYC yellow cabbies delayed JFK airport pickups for an hour to protest President Trump's ban on travel from predominantly Muslim countries.

Trouble started for Uber when its pricing tool showed higher prices because of the shortage. Uber says it was automatic-not intended to take advantage of the taxi drivers' decision. The company also suspended the surge but not before #DeleteUber started trending. 

Meanwhile, Uber CEO Travis Kalanick posted a call for support for drivers affected by the ban on his Facebook page.
Uber on ban

A Yahoo story, "The Day Lyft Was Bigger than Uber," explains that some users have been favoring Lyft since Kalanick joined Trump's advisory board, while others became fans when Lyft donated $1 million to the American Civil Liberties Union (ACLU), which has been at the forefront fighting the president's new policies. The uptick for Lyft was significant: "... data from third-party app tracking firm App Annie indicates Lyft surpassed Uber in the US on Sunday for most app downloads on iOS in the US in a single day - more than twice the number of times people downloaded Lyft just two weeks prior. Downloads for the Android version of Lyft's app in the Google Play store also saw a significant boost that day."

Discussion:

  • Some say boycotting Uber isn't the best way to protest, particularly because the CEO is against the president's actions. What do you think?
  • Assess Kalanick's statement on his Facebook page. What are his key messages?
  • How do you feel about Uber? Do you buy the argument that the surge pricing wasn't capitalizing on the taxi protest?