Business Communication and Character

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Altercation on American

American AirEmotions are running high on airplanes. An altercation on an American flight-captured on video, of course-resulted in an employee's suspension.

Apparently, a flight attendant took a stroller forcefully from a woman, hitting her with it. The woman is seen crying, upset that the stroller also just missed her baby. The conflict arose because the woman wanted to keep the stroller with her in the back of the plane, and the attendant wouldn't allow it.

At some point, another passenger got involved and said to an attendant, "You do that to me and I'll knock you flat." An altercation ensues and the flight attendant can be heard saying back to the passenger, "Hit me! Come on, bring it on."

After the United incident when a man was dragged off the plane, American Airlines had to take decisive action. The airline suspended the employee, upgraded the woman and her family to first class on their next flight, and issued a statement:

"We are deeply sorry for the pain we have caused this passenger and her family and to any other customers affected by the incident."

The Association for Professional Flight Attendants (the union) spoke out against American Airlines for acting too quickly. Instead, the president blamed airline conditions, such as shrinking seats and overcrowding, for part of the issue. 

Image source.

Discussion:

  • Have we all gone mad? Who are the actors in this play, and what responsibility does each hold? In other words, could this scene have been avoided?
  • Assess the airline's response. To what extent do you think the United incident affected the response? Either way, did the company respond appropriately?