Business Communication and Character

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Good News, Bad News About Student Preparation for Work

A survey of freshmen and seniors at 500 U.S. colleges shows that students feel positively about their career preparation. The According to the National Survey of Student Engagement (NSSE), 93% of students say what they learned in school is relevant to their future career, and perhaps surprisingly, students with professional majors agree only slightly more than students in arts and sciences programs.

This is good news. But a Chronicle of Higher Education article identifies a disconnect: employers aren’t so confident about graduates’ preparation. Employers want students to immediately apply skills on the job, but faculty may not be teaching specific work-related skills, such as running a meeting or writing memos—two examples from the Chronicle article.

Discussion:

  • Students of business communication certainly know how to write a memo—or more accurately, an email. What other skills should be included in a college curriculum for any major?

  • One argument is that employers are responsible for skills training, while the university teaches critical-thinking skills. What’s your view?

  • What report writing principles does the NSSE follow, and how could it be improved? Particularly analyze the charts and graphs, such as the one shown here.