Business Communication and Character

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A Dog Dies on a United Flight

United Airlines, again, has apologized for a problem on a flight. A flight attendant told a family to place their dog, in a carrying case, in the overhead compartment. The dog didn't survive the trip.

The flight attendant's instruction is curious because the airline's policy states that pets are to be stored under a seat:

"A pet traveling in cabin must be carried in an approved hard-sided or soft-sided kennel. The kennel must fit completely under the seat in front of the customer and remain there at all times."

In a statement, a United spokesperson apologized:

“This was a tragic accident that should never have occurred, as pets should never be placed in the overhead bin. We assume full responsibility for this tragedy and express our deepest condolences to the family and are committed to supporting them.”

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Discussion:

  • United's statement doesn't mention the flight attendant's role. Why do you think this isn't included? Should the statement be revised?
  • What action, if any, should United take against the flight attendant if she did, as passengers report, instruct the family to put the dog in the overhead compartment?