PR Daily presents social media trends in this infographic. Categories include social selling, social listening, influencer marketing, ephemeral content, and social advertising.

The graphic is easy to read and uses several different data displays—some more meaningful than others. Data about social listening, one of the five categories, is at right.

Image source.

Discussion:

• Analyze the audience for the graphic and identify the communication objectives.

• What works well about the entire graphic? Consider the organization, writing style, and data displays.

• What could be improved?