An infographic written by Feldman Creative and designed by Infobrandz offers tips for writing headlines, particularly for online content. The advice focuses on capturing attention, which makes sense in our cluttered online world: posing a question, focusing on the reader, using a colon or m-dash, and using visceral language.

Read the entire infographic on Ragan.com. Some of this advice is useful for email subject lines, which may inspire receivers to read or delete your email.

Discussion:

• Read the past 50 or so subject lines of emails you have received. Which of these principles are followed? What differences do you notice in marketing and other emails?

• What advice do you find useful from the infographic for online content? What about email subject lines that you write?