Business Communication and Character

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Comparing Airlines Messages About COVID-19

Transportation companies would like to see more people travel, yet people are wary of COVID-19. Compare these emails to travelers:

United Airlines

Allegiant

Delta

American Airlines

Discussion:

  • Analyze the messages: audience, communication objectives, organization, writing style, etc.

  • In what ways are the messages similar and different? How might the travel mode—airline or bus—affect the communication choices?

  • Which messages are most and least effective and why?

  • What’s your view of the American Airlines video? How does the media choice affect the message?