A Reddit poster claims that “Amazon accidentally sent out their email template and it’s hilarious,” but others say it’s fairly standard.

Using a music analogy, the template author encourages varied sentence structures and a strong call to action or CTA.

Discussion:

• Do you believe this is an Amazon original that mistakenly went public? Why or why not?

• What principles do you take away from this example?

• What would you add? (Hint: Something about skim-value?)