Business Communication and Character

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Jack in the Box Statement: More Well Wishes

Restaurant workers across the country are demanding higher wages and better working conditions, and Jack in the Box is one targeted group. In California, unions are lobbying for The Fast Recovery Act, which would hold corporate offices accountable if franchisees don’t comply with regulations. Today, that responsibility lies with individual stores, making it more difficult for employees to get mandatory Covid 19 protections and sick pay.

A local Jack in the Box didn’t response to a PBS NewsHour request for comment, but the corporate office sent a statement. I see the message only on the video (at 4:33), so here’s a blurry image. Note the much-maligned “hope you are well”—two variations. The first, in slightly larger font, looks like part of a template that wasn’t deleted. In this case, both are superfluous and insincere—like announcing the author’s name, which is at the bottom of the note, and the rest of the statement, in my opinion.

Nothing in the message acknowledges problems or provides plans to improve the situation. It’s defensive and does not inspire confidence in the brand. I see a lack of accountability and willingness to be vulnerable and learn from failure.