Business Communication and Character

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FedEx Statement About Shooting

After a shooting at an Indianapolis facility, FedEx posted a statement on its website. At the top of the home page is a notice: “We are deeply shocked and saddened by the loss of our team members following the tragic shooting at our FedEx Ground facility in Indianapolis. Read more.

The company posted two additional statements on its website under “Newsroom”:

Each message is heartfelt and opposes violence with such phrases as “Violence of any kind has no place in our society or our workplace” and “senseless act of violence.” But the company is avoiding any mention of guns and the two longer messages don’t mention that the victims were shot. The only reference is in the title and body of the first statement: “shooting” is used twice.

The cause of death is important to include, particularly so that FedEx deflects responsibility. This is also an opportunity for CEO activism, as we have seen from other CEOs recently. However, FedEx is not entering this highly charged political conversation at this time.

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