Justin Bieber claimed—on Instagram—that H&M created and was selling products without his approval. In addition to the post shown here, he wrote, “The H&M merch they made of me is trash and I didn’t approve it,” and “Don’t buy it.”

H&M pulled the products and explained the decision in a statement: “H&M has followed all proper approval procedures, as we have done in this case, but out of respect for the collaboration and Justin Bieber, we have removed the garments from selling.”

This story raises questions about integrity: what exactly was the process, and was it followed as agreed? I also question Bieber’s medium choice. Why did he make such a public statement? Did he already reach out to H&M privately and not get the response he wanted? We might question both parties’ accountability: how did they agree to resolve differences?