Business Communication and Character

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Making Sense of Big Numbers

On a recent “No Mercy, No Malice” podcast episode (NSFW), Scott Galloway compares Meta’s spend on Reality Labs—$1 billion per month—to what he considers better investments.

In Business Communication and Character, I suggest that students compare data to concrete objects to help people understand the magnitude. Galloway offers several suggestions to put the expense into context—and to show how Mark Zuckerberg might put the money to better use than building a doomed Metaverse. One is to “pay the entire cost of attendance for every undergrad in the University of Texas and California systems.”

Of course, his point is how much money is being wasted. For students, it’s a good example of making numbers more relevant to an audience.

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