After a U.S. federal judge struck down the mask mandate on airlines, and companies are posting their new requirements.

As neutral/positive messages, the statements are similar. Each starts with context by referring to the federal order, and then the change is described, particularly giving customers the option to wear masks. Southwest takes the opportunity to reinforce its air filtration system, while American Airlines reminds people that local mask ordinances in other countries still apply.

A New York Times article lists more airlines’ statements, and they interesting to compare. What each chooses to emphasize tells us a bit about their sales approach and customer service.

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