When the Kardashians are unhappy on Instagram, everyone is unhappy (apparently). Called the Tiktokification of Instagram (owned by Meta), the company added videos and is suffering backlash from users.

Instagram CEO Adam Mosseri responded to critics—on video. The author of a Vanity Fair article, “Mark Zuckerberg and Adam Mosseri Need You All to Stop Being Big Babies,” called the leaders “uncharacteristically unapologetic.”

We do see and hear pushback. Mosseri said the “full-screen experience” was only a test and needs work. But he also said, “I need to be honest. I do believe that more and more of Instagram will become video over time.” He acknowledged “a lot of change,” while trying to reassure people that photos will always be supported.

Mosseri provides evidence based on what people prefer online (not necessarily what they say they want in this moment). Mosseri demonstrates accountability for the changes but not a lot of compassion.

Clearly, Meta isn’t backing off its strategy to compete with TikTok. In the meantime, we’ll see how well company leaders persuade users to stick with the app.