Business Communication and Character always includes a McKinsey report as a positive example, and the latest report about attrition and hiring doesn’t disappoint. Posted on the website without a fee, the report starts with a clear heading:

People keep quitting at record levels, yet companies are still trying to attract and retain them the same old ways. New research identifies five types of workers that employers can reach to fill jobs.

Main points are interspersed throughout the report in blue text, and descriptive headings with background images provide clear section divisions. The report is logical and easy to read, starting with the reasons for “The Great Renegotiation” or “The Great Attrition” (renamed from the “The Great Resignation” in previous news reports). Next, readers learn about “five personas”—types of workers and how to target each for employment.

As I always enjoy in McKinsey reports, the charts are clear, visually appealing, and varied. This report uses a simple color scheme and charts as they should be used: to interpret data and provide a lot of information at-a-glance.

Overall, this is a good example for our business communication students to follow.