U.S. DOT Airline Dashboard
The U.S. Department of Transportation (DOT) created what it calls a “dashboard” for passengers to know what to expect when their flight is delayed or cancelled. This work results from ongoing debate about airlines’ responsibility, particularly given the many issues travelers have experienced since the pandemic. Transportation Secretary Pete Buttigieg has pushed the airlines to offer at least free meals for 3-hour or longer delays and free hotel stays when passengers need to wait at an airport.
Although some airlines say they already offered these accommodations, DOT Deputy Secretary Polly Trottenberg said this is about enforcement: “Now that it’s in the customer service plans, it’s not something in discretion. It’s something we can enforce. And I think this dashboard is really going to kind of raise the state-of-the-art for consumers.”
As a visual, the dashboard works well. Looking across the rows, we see clearly what to expect from each of the airlines. Categorizing the actions by cancellations (shown here) and delays makes sense from the passenger’s perspective. However, the graphic is skewed right on the page because of the left-side column.
In addition, when I hear “dashboard,” I think of a more complex, interactive spreadsheet. The only functionality seems kind-of silly. The dropdown menu at top doesn’t add value because we can just as easily scan across to see what any airline provides. Also, I’m not sure why anyone would want the ability to “keep only” or “exclude” specific items—or to see repetitive text when they mouseover the markings. Finally, I chose “view data” and got the following in a pop-up window, which communicates nothing relevant.
I would call the visual a table, matrix, or grid. But I don’t want to disregard the good news: airlines are communicating what customers can expect, can be held accountable and, in some cases, are providing better service.