After years of closing stores, Bed Bath & Beyond communicated its decision to file for bankruptcy and what it means for customers. Messages follow typical bad-news announcements.

A short message on its website, shown here, thanks loyal customers. Perhaps the most important part is that stores are still open: the company needs to sell its remaining inventory.

An email to customers, below, conveys the news upfront, expresses appreciation, and answers questions customers might have. In three of the four bullets, we see “we expect,” communicating uncertainty that might be off-putting to customers with outstanding merchandise, gift cards, or orders. But bullets are clear (use those coupons fast!), and the separate section for registries make sense for worried brides and grooms and shower planners.

This is a sad ending for a former Fortune 500 company with 1,530 stores in 2019. Despite changing consumer preferences and other issues, critics say the company’s demise was caused, in part, by bad management decisions. But none of that matters now; the time for accountability is long gone. Instead, as they should, messages focus on the nostalgia that, for better or worse, kept Bed Bath afloat longer than some expected.

To Our Valued Customers:

Earlier today, Bed Bath & Beyond Inc. filed for voluntary Chapter 11 protection.

We appreciate that our customers have trusted us through the most important milestones in their lives – from going to college, to getting married, to settling into a new home, to having a baby – and we wanted to reach out to you to explain what this means.

Our stores are open and serving customers. However, we have initiated a process to wind down operations.

What This Means for Our Customers

We wanted to make you aware that several of our programs and policies may be changing soon. As of today:

• We expect to process returns and exchanges in accordance with our usual policies until May 24, 2023, for items purchased prior to April 23, 2023

• We expect Gift Cards, Gift Certificates, and Loyalty Certificates will be accepted through May 8, 2023

• We will no longer accept coupons or Welcome Rewards+ discounts beginning April 26, 2023

• We expect all in-stock orders placed online both prior and after our bankruptcy filing to be fulfilled at this time

Registry
Your registry data is safe. You can still view your registry at this time. We expect to partner with an alternative platform where you will be able to transfer your data and complete your registry. We will provide details in the coming days.

We Are Here for You
For Frequently Asked Questions (FAQs) and additional information, please visit
https://restructuring.ra.kroll.com/bbby. Stakeholders with questions can email
BBBYInfo@ra.kroll.com or call at (833) 570-5355 or (646) 440-4806 if calling from outside the U.S. or Canada.

Thank you for your loyalty and support.

Bed Bath & Beyond | buybuy BABY

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