Business Communication and Character

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Example for Creating a Graphic from Text

A Business Insider article about U.S. airline rankings could make a useful class assignment. Each airline is presented in a separate paragraph with data, like this list about Southwest, the lowest ranked airline:

  • Delays: 3.49/18

  • Denied boardings: 2.95/15

  • Price: 2.79/10

  • Total score: 23.39/100

Students can get creative in how they visualize the data. With your instructions about what to include, they can create an at-a-glance chart or interactive graphic, maybe incorporating it into a short deck or slide for a defined audience.

Related topics could be how the ranking is determined and how customer communication factors into the list. The source, WalletHub, provides additional data to include. Unlike Business Insider, WalletHub drew charts, some of which are interactive, so data is more easily parsed, but I still find them cramped, like the one I posted here.