Facebook's "Cutesy" Annual Report

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A TechCrunch article refers to Facebook's report to its partners as "cutesy" and "a playfully illustrated eMagazine." In 68 pages, "The Annual" uses a mix of executives' quotations, infographics, and photos to taut accomplishments in 2013. 

FB Annual report

Facebook also published a traditional annual report for investors.

Discussion Starters: 

  • What's your impression of The Annual? Analyze the audience, content choices, organization, writing style, and graphics. 
  • Could you see more traditional companies adopting some of The Annual's components for their own annual reports? Think of a few examples of companies and which aspects of the report might be work well for their investors or partners.
  • How does Facebook, if at all, describe teens' declining use of the social network?