Comparing Airlines Messages About COVID-19
/
Transportation companies would like to see more people travel, yet people are wary of COVID-19. Compare these emails to travelers:
Discussion:
Analyze the messages: audience, communication objectives, organization, writing style, etc.
In what ways are the messages similar and different? How might the travel mode—airline or bus—affect the communication choices?
Which messages are most and least effective and why?
What’s your view of the American Airlines video? How does the media choice affect the message?
