How well do leaders demonstrate character in their communications? Blog by Amy Newman, senior lecturer emerita, Cornell University; author of Business Communication and Character (11e) and Building Leadership Character
A Reddit poster claims that “Amazon accidentally sent out their email template and it’s hilarious,” but others say it’s fairly standard.
Using a music analogy, the template author encourages varied sentence structures and a strong call to action or CTA.
Discussion:
Do you believe this is an Amazon original that mistakenly went public? Why or why not?
What principles do you take away from this example?
What would you add? (Hint: Something about skim-value?)
Leadership Character and Communication, Amy Newman, Cornell University
Chapter 1: Business Communication and Character
Chapters 2 and 3: Team and Interpersonal Communication; Communicating Across Differences
Chapters 4 and 5: Writing, Design, and Style
Chapter 6: Neutral and Positive Messages
Chapter 7: Persuasive Messages
Chapters 9 and 10: Data, Visuals, and Reports
Powered by Squarespace.