Northwestern University’s president published a statement explaining the decision to fire the head football coach after investigating claims about hazing. The message could be an example of persuasion—and either good or bad news, depending on your perspective.

Taking responsibility up front, President Michael Schill put his name at the top of the statement, which was posted online. His accountability for the decision is reinforced in his first line: “This afternoon, I informed Head Football Coach Pat Fitzgerald that he was being relieved of his duties effective immediately.” Later, he writes, “While I am appreciative of the feedback and considered it in my decision-making, [need a semi-colon here] ultimately, the decision to originally suspend Coach Fitzgerald was mine and mine alone, as is the decision to part ways with him.”

Schill convinces his audience—primarily the Northwestern community—by showing the pervasiveness of hazing (“systemic dating back many years.”) and by providing examples of acts (“The hazing included forced participation, nudity and sexualized acts of a degrading nature, in clear violation of Northwestern policies and values”).

But he minimizes the impact (“I am grateful that—to my knowledge—no student suffered physical injury as a result of these behaviors”) and defends himself (“I only recently learned many of the details”). His statement seems to lack compassion towards those affected by the hazing. Complaints must show that people were negatively impacted. Where is that acknowledgement in the statement?

Demonstrating courage and leadership, Schill does acknowledge controversy about the decision. He describes the coach’s positive impact on many, but identifies a replacement and encourages moving forward. Some say the decision is long overdue, with reports of racism dating back to the 2000’s. Schill doesn’t mention that.

The statement ends with misplaced gratitude, which feels like a last-minute add-on. The nod to the Board chair would have been more appropriate in the second paragraph, where he describes input from the chair and others. Lobbing off that sentence, the ending is strong: “While today is a difficult day, I take solace in knowing that what we stand for endures.”

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