Vimeo CEO Video

Students can analyze this Vimeo CEO message to identify the audience and communication objectives and to assess his delivery style.

A little history is important. Vimeo has had a string of CEOs in the past few years and a number of senior leader departures. As the CEO since April 2024, Philip Moyer might want to make his mark, but students could question the audience, purpose, and medium choice.

It’s unclear who would watch the video, which is posted on Vimeo’s website and sent to users by email. On a positive note, Moyer describes the content creators Vimeo supports, and he mentions a few product features. But he’s not specific about what differentiates Vimeo or what plans are in place. This could add interest—if his audience cares to watch. Maybe acknowledging feedback from customers and describing how features how been improved would increase the audience focus. Maybe Moyer also could highlight a few standout projects created using Vimeo.

Students might comment on filming and Moyer’s delivery. The short video was shot in several segments, which makes it look staged. For only a minute of video, perhaps Moyer could have delivered his message in one take? Some of his gestures look too planned as well. If he were speaking for a minute, we might see more fluid, natural gestures.