In-N-Out Responds to Boycott

Eric Bauman, chair of the California Democratic Party, called for a boycott of In-N-Out Burger for donating $25,000 to the GOP, but the company had a strong defense. Bauman tweeted to his 11,000 followers:

“Et tu In-N-Out? Tens of thousands of dollars donated to the California Republican Party . . . it’s time to #BoycottInNOut — let Trump and his cronies support these creeps . . . perhaps animal style!”

But Bauman didn't get support from his party. A spokesperson said, "It was his personal tweet and doesn’t reflect party policy. That said, he is giving force to a sentiment many people feel right now. Which is that, in this era, with the stakes so high, engaging in things like personal boycotts is a way for people to effect change.”

The California Republican Party also disputed the call:

“I have no idea what possessed the California Democrat Party chairman to attack a California institution like In-N-Out, especially considering the fact that the organization gave more money to Democrats than Republicans recently. I’m sure he got many angry phone calls from Democrats who have benefited from In-N-Out’s generosity, and that’s why he not only went dark following the tweet, but forced the party’s spokesperson to distance the party from the comments.”

In response to the charge, In-N-Out defended its giving and other practices.

Image source.

Discussion:

• Like the Facebook employees' call to join a FB group, calling for a boycott is one way to get attention. In this case, is a boycott a good strategy? Why or why not?
• Analyze In-N-Out's statement. How well does the company defend itself against the boycott?

Archbishop Calls for Pope's Resignation

As more allegations of sexual abuse within the Catholic church become known, the most senior levels of the organization are facing new challenges. Last week, Pope Francis wrote a letter chastising abusers and calling on the Church to do better. Today, a former senior Vatican, who was an ambassador to the U.S., accused the pope of knowing about and covering up abuse cases since 2013. He is calling on the pope to resign.

The situation involves Archbishop McCarrick, who resigned as cardinal in July. McCarrick is accused of sexually abusing seminarians, and the Pope is accused of "rehabilitating" him rather than disciplining him and removing him from his position. 

Archbishop Carlo Maria Viganò explains his reasoning in documented "testimony," including this segment:

Image source of Pope Francis and Archbishop McCarrick.

Discussion:

• Should the pope resign? Why or why not? How does this situation compare to corporate examples? Consider the hierarchy and relationships.
• In what ways is this situation a matter of integrity?
• Viganò uses the word parrhesia. What does this mean, and how does this relate to business communication?
• Which other leadership character dimensions are illustrated by this situation?

Ohio Football Coach: Another Case of Deleted Messages

Ohio State football coach Urban Meyer will forgo pay and the ability to coach three games because of his failure to appropriately handle a staff member's misconduct. A New York Times article chronicles issues with Zach Smith's behavior, including paying $600 at a strip club during a recruiting event, a domestic violence charge, and an affair with a staff member.

During a press conference, Meyer apologized, saying, "I should have done more, and I am sorry for that," and "I followed my heart and not my head."

The Times article also describes a conversation between Meyer and Smith about deleting text messages. I should count the number of stories on this blog since 2010 illustrating that deleting texts and emails fail to get the desired result. These messages are almost always recoverable, and the act of deletion makes the accused look even more guilty. 

In addition, in this situation, Ohio State officials at first failed to produce messages requested by the school newspaper. Worse, several staff knew about the request, but no one even approached Coach Meyer to retrieve them.

Image source.

Discussion:

• Once again, where are the many places deleted messages may be stored? How else can they be retrieved?
• What's your view of the strip club visits? Could Meyer reasonably argue that this is just part of the recruiting process? After all, no students were invited—only university and high school coaches. 
• Assess the press conference. How well did university officials, including Meyer, respond to reporters' questions? Did the team appropriately take accountability?

Pope Francis's Letter

Pope Francis has joined the conversation about sexual abuse in the Catholic church after 1,000 victims and 300 perpetrators were identified by a grand jury investigation report in Pennsylvania. The report also revealed how the church systematically covered up the abuse over a 70-year period.

In an open letter, which is posted on Vatican News, expresses empathy early and often, for example, in this passage:

In recent days, a report was made public which detailed the experiences of at least a thousand survivors, victims of sexual abuse, the abuse of power and of conscience at the hands of priests over a period of approximately seventy years. Even though it can be said that most of these cases belong to the past, nonetheless as time goes on we have come to know the pain of many of the victims.  We have realized that these wounds never disappear and that they require us forcefully to condemn these atrocities and join forces in uprooting this culture of death; these wounds never go away. The heart-wrenching pain of these victims, which cries out to heaven, was long ignored, kept quiet or silenced.  

Pope Francis's letter follows one by Pope Benedict XVI in 2010, when abuse in Ireland became widely known.

Discussion:

• Compare the two letters. In what ways are they similar and different? How might the circumstance and timing affect each approach?
• How is the letter organized? How would you describe the tone?
• Which character dimensions does Pope Francis demonstrate in his letter?

The Debate Over Quarterly Reporting

President Trump is asking the SEC to no longer require report quarterly earnings. Instead, companies would report results every six months.

This may be good news for those who believe that publishing frequent earnings reports encourage a short-term focus. The idea is that investors make rash decisions based on the results from only three months.

One downside of the change could be less transparency. The value of quarterly reports is that investors are more aware of what's happening. In addition, the process itself may be useful internally, as a former investment banker explains:

"What I see from the inside of the quarterly earnings cycle is that there’s actually a lot of discipline in it. That process of having to prepare it, release it, explain it and answer questions has real value.”

Also, not everyone agrees that eliminating the report will foster longer-term thinking. As a compromise, some are proposing that reports are still published, but that specific earnings-per-share guidance information isn't included.

Discussion:

• Describe the  importance of transparency in financial reporting. How does this relate to accountability?
• What's your view of the proposal to eliminate quarterly reports? Do you see additional benefits or downsides than what is mentioned here?
• In his tweet, President Trump refers to making "business (jobs) even better." How do you see this as a result of his proposal?

Alaska Airlines Responds to Rogue Employee Takeoff

Without authorization, an employee manned an Alaska Airlines plane, operated by Horizon Air in Seattle, and took off. In audio files from the plane, the employee mentions his experience playing video games and wonders whether the airline will employ him if he lands well. Sadly, he didn't: the plane crashed.

On its website, Alaska Air posted a statement, "Information on Horizon Air Aircraft." Included is a quotation from Alaska Air CEO Brad Tilden including this paragraph:

“We are still gathering facts, but at this point we understand there was only one person aboard, an employee of Horizon Air, who was operating the aircraft. I want to share how incredibly sad all of us at Alaska are about this incident. Our heart is heavy for the family and friends of the person involved."

The Horizon Air CEO also included a statement, and COO Constance von Muehlen created a video.

Alaska Air image source.

Discussion:

• Why does Alaska Air title the web page, "Information on the Horizon Air Aircraft"?
• Review the message sequence on Alaska Air's site. How well is the company communicating information about the incident?
• How well do the three executives communicate the news? What, if anything, should they change? What is the value of von Muehlen's video compared to the written statements?

Papa John's Founder Resigns

Papa John's founder and chairman John Schnatter resigned after using the "N-word" on a conference call. This may have been the last straw for the executive, who sparked controversy about NFL players "taking a knee" during the national anthem. Schnatter blamed league players and leadership for declining viewership he linked to declining pizza sales. Muddying the issue, Schnatter won unwanted support from some neo-Nazis.

This incident involved Laundry Service, a marketing firm that was helping Schnatter navigate future PR crises. During a role play, Schnatter said, “Colonel Sanders called blacks n-----s." His point was that the KFC chairman didn't face any backlash. A Forbes article details more of the conversation:

"Schnatter also reflected on his early life in Indiana, where, he said, people used to drag African-Americans from trucks until they died. He apparently intended for the remarks to convey his antipathy to racism, but multiple individuals on the call found them to be offensive, a source familiar with the matter said. After learning about the incident, Laundry Service owner Casey Wasserman moved to terminate the company’s contract with Papa John’s."

In a statement, Schnatter apologized: 

"News reports attributing the use of inappropriate and hurtful language to me during a media training session regarding race are true. Regardless of the context, I apologize. Simply stated, racism has no place in our society."

Image source.

Cover image source.

Discussion:

• A Netflix executive resigned after a similar situation. What differences do you see in these two situations, and do they matter in  terms of the resulting resignations?
• Papa John's next challenge is how to distance itself from Schnatter, whose face is on the pizza boxes. Should the image be removed? Why or why not?

Communicating Strategy at HBO

A New York Times article gives us a window into how leaders are telling employees about the future of HBO. The article describes a town hall meeting John Stankey, an AT&T executive, held for about 150 employees. When AT&T acquired Time Warner in 2016, HBO was part of the deal, so employees are likely anxious to know the company's plans. The Times article describes the meeting as "a straight-shooting, hourlong talk."

Stankey communicated a clear theme throughout his talk: increasing viewer engagement: 

We need hours a day. It’s not hours a week, and it’s not hours a month. We need hours a day. You are competing with devices that sit in people’s hands that capture their attention every 15 minutes.

Perhaps understandably, the talk may have included some contradictions. Here are two subsequent paragraphs in the Times article:

They pledged to take a hands-off approach to the company’s crown jewel, HBO, which has won endless Emmys while generating billions in profits.

But the town hall meeting suggested that AT&T would not be a passive corporate parent.

Attempting to quell employees' fears about layoffs, Stankey noted the lack of duplication between HBO and AT&T.

Discussion:

• How do you explain the two statements above? How might HBO employees perceive the talk?
• Read more in the article. What else strikes you as important from an employee perspective?
• Overall, how transparent would you describe the executive's approach?
• What are the advantages and drawbacks of a town hall meeting? What other communication channels would be helpful during an acquisition?

Scott Pruitt Resigns

Environmental Protection Agency (EPA) head Scott Pruitt resigned after months of accusations of overspending and other ethical issues. Questions about Pruitt's judgment involved expensive travel, getting a job for his wife, and underpaying for an apartment.

President Trump had supported Pruitt, but the controversy may have reached a tipping point. Discovery of secret calendars could have been the last straw. A whistleblower said Pruitt kept three different calendars to hide meetings.

In his resignation letter to the president, Pruitt referred to "unrelenting attacks on me personally, [sic] my family, are unprecedented and have taken a sizable toll on all of us." In a tweet, President Trump was gracious and complimentary.

Discussion:

• If you're familiar with Pruitt's history in the position, which of his alleged ethical lapses do you consider more serious? Which are less serious?
• On balance, do you agree with Pruitt that he was attacked? How might your own political views affect your perspective?
• Did he do the right thing by resigning? Why or why not?
• How does Pruitt's resignation letter differ from resignation letters written for corporate jobs?

Barnes and Noble CEO Gets Fired

The Barnes and Noble board isn't giving any details about why CEO Demos Parneros was terminated. In a brief press release, the company cited "violations of the Company’s policies" and stated that the decision wasn't based on "any disagreement with the Company regarding its financial reporting, policies or practices or any potential fraud relating thereto."

However, the CEO's termination will result in a loss of severance pay, and he will no longer serve on the company board. Parneros joined Barnes and Noble in 2016 and accepted the chief position just a year ago. Given his short tenure with the company, the consequences seem reasonable.

Perhaps unusually, the statement emphasizes legal counsel:

This action was taken by the Company’s Board of Directors who were advised by the law firm Paul, Weiss, Rifkind, Wharton & Garrison LLP. 

To me, this sounds unnecessary and defensive: of course a company would receive legal counsel in such a situation.

Cover image source.

Parneros image source.

Discussion:

• Why would the board of directors not say more about why Parneros was fired? Should they?
• What are the downsides of failing to reveal the reason for the termination?
• What are your thoughts about the statement, particularly the reference to legal counsel? Why would the board include this? Could it be self-promotional for the law firm?
• Which leadership character dimensions are illustrated by this situation? Which may be lacking?

Intel CEO Resigns Over Relationship With Employee

A Wall Street Journal article describes events leading to the Intel CEO's resignation. Brian Krzanich had an affair with a mid-level manager at the company, but the relationship ended years ago. Still, the affair became public when the woman told a co-worker who, citing the company's strict policy, reported it to the board of directors.

Intel has a particularly tough policy, which bans any relationships among managers and any employees and requires employees to report known relationships.

In a news release, the company announced the news in the first paragraph and then quickly moved to the future: the appointment of an interim CEO and expressions of confidence for Intel's strategy. Still, the stock fell 3.5% on the news.

Image source.

Discussion:

• Did Krazanich do the right thing by resigning? Why or why not?
• What are the advantages and downsides of Intel's strict policy? "Non-fraternization" seems dated and odd, doesn't it? Why would a company use this title?
• Consider the employees who discussed the affair. We might assume that one confided in the other. What were the steps along the way that led to Krazanich's resignation? Who is accountable for the result?

Netflix Comms Officer Out After Using Racial Epithet

Jonathan Friedland, Netflix's chief communications officer, was fired after using the "N-word" at least twice at work. CEO Reed Hastings sent an email to employees explaining the situation:

“Several people afterwards told him how inappropriate and hurtful his use of the N-word was..."  “We hoped this was an awful anomaly never to be repeated.” “The second incident confirmed a deep lack of understanding, and convinced me to let Jonathan go now." "[I should]...have done more to use it as a learning moment for everyone at Netflix about how painful and ugly that word is, and that it should not be used.” “Depending on where you live or grew up in the world, understanding and sensitivities around the history and use of the N-word can vary.” “For nonblack people, the word should not be spoken as there is almost no context in which it is appropriate or constructive (even when singing a song or reading a script). There is not a way to neutralize the emotion and history behind the word in any context.”

The first incident was during a PR meeting on the topic of sensitive words. It's unclear when and how the word was used the second time.

For his part, Friedland apologized on Twitter.

Discussion:

• What's your view of the situation and Friedland's use of the word? Consider that we don't have all of the context.
• Given what little we know, should Friedland have been fired?
• How does this situation potentially demonstrate a lack of humility?

Email Edits at MSU

Emails at Michigan State University reveal interesting email editing regarding the controversy about Larry Nassar, the medical doctor who sexually abused hundreds of female athletes, including many during his post at the university.

The previous university president resigned, and the interim doesn't seem to be winning much support. John M. Engler drafted an email that included these statements, obtained by The Chronicle of Higher Education:

But his email was edited to the following, a watered-down apology if that:

The university continues to be criticized for a lack of empathy for survivors of the sexual abuse, and perhaps here we see an example of the administration's failures to offer a sincere apology.

While trying to keep his job, Engler did apologize for an earlier statement, implying that Nassar's first victim would probably get a "kickback" from her lawyer for encouraging others to come forward. The trustees voted to keep Engler despite the controversy.

Image source.

Discussion:

• What is the value of an apology, and what does an effective apology include?
• What is the interim president's responsibility for the final email after the editing process?
• Which leadership character failures are demonstrated by this example?

Tesla Employee Accused of Sabotage

A Tesla employee is accused of hacking into the computer system and changing code that affected the manufacturing process of the Model 3 car. The company believes this is the reason for the production delays.

CEO Elon Musk sent an email to employees, explaining the situation and asking them to report anything that looks "suspicious." He also writes, "This can be done in your name, which will be kept confidential, or completely anonymously." Musk blames an employment dispute:

"The full extent of his actions are not yet clear, but what he has admitted to so far is pretty bad. His stated motivation is that he wanted a promotion that he did not receive. In light of these actions, not promoting him was definitely the right move."

Musk gives other possible explanations for the deceit. He mentions short-sellers and members of the oil and gas industry who "don't love the idea of Tesla advancing the progress of solar power & electric cars."

The employee, Martin Tripp, disputes the claim, saying he was a "whistle blower." According to Tripp, he merely sent a query to a database to confirm waste and safety issues he saw at the company. Tripp has worked for Tesla since 2007.

Meanwhile, an email exchange between Musk and Tripp has become public:

Tripp: “Don’t worry, you have what’s coming to you for the lies you have told to the public and investors.”

Musk: “Threatening me only makes it worse for you”

Tripp: “I never made a threat. I simply told you that you have what’s coming. Thank you for this gift!!!!”

Musk: “You should ashamed of yourself for framing other people. You’re a horrible human being.”

Tripp: “I NEVER ‘framed’ anyone else or even insinuated anyone else as being involved in my production of documents of your MILLIONS OF DOLLARS OF WASTE, Safety concerns, lying to investors/the WORLD. Putting cars on the road with safety issues is being a horrible human being!”

Musk: “There are literally injuries[sic] with Model 3. It is by far the safest car in the world for any midsize vehicle. And of course a company with billions of dollars in product is going to have millions of dollars in scrap. This is not news.

“However, betraying your word of honor, breaking the deal you had when Tesla gave you a job and framing your colleagues are wrong and some come with legal penalties. So it goes. Be well.”

Image source.

Discussion:

• I'm curious about the possibility of employees reporting anonymously when Musk gives an email address. How is this possible?
• Have you been in a situation where you were unhappy with how you were treated by management? What resources were available to you?
• Assess Musk's email to employees: the audience focus, organization, tone, and so forth. What works well, and what could be improved?
• What's your view of the dispute between the company and the employee? With whom do you side, and why?

Tesla Layoff Memo

Tesla will cut about 9% of its staff, according to a memo sent to employees. In the message, CEO Elon Musk is direct about the decision, which he claims addresses some overlapping roles. Musk also says that profits haven't been a priority but that the company must now focus on profitability to be successful.

In the last paragraph, Musk expresses his gratitude to those leaving the company:

"To those who are departing, thank you for everything you’ve done for Tesla and we wish you well in your future opportunities. To those remaining, I would like to thank you in advance for ult job that remains ahead. We are a small company in one of the toughest and most competitive industries on Earth, where just staying alive, let alone growing, is a form of victory (Tesla and Ford remain the only American car companies who haven’t gone bankrupt). Yet, despite our tiny size, Tesla has already played a major role in moving the auto industry towards sustainable electric transport and moving the energy industry towards sustainable power generation and storage. We must continue to drive that forward for the good of the world."

A Bloomberg article criticizes the memo for burying news that it will end its partnership with Home Depot. Musk does address the issue, particularly how employees are affected, in the fifth paragraph.

Image source.

Discussion:

• How clearly does Musk's memo communicate the news the employees?
• What organizational approach does Musk use in the memo? How effective is this approach given the situation and audience?
• What's your view of Bloomberg's criticism about the Home Depot decision? How, if at all, could Musk have handled this differently?
• What leadership character dimensions are demonstrated in Musk's memo? Where, if at all, does he fall short?

Valedictorian's Speech About Sexual Assault Is Cut Short

Just as a high school valedictorian started talking about sexual assault at the school, her mic was cut off. Lulabel Seitz, in Petaluma, CA, had planned to discuss issues of students, including herself, being silenced after reporting incidents of sexual misconduct. The school administration warned her to avoid the topic in her speech: “For weeks, they have threatened me against ‘speaking against them’ in my speech. Sometimes we know what’s right and have to do it despite the threats.”

When the time came for her speech, Seitz said, “Because the class of 2018 has demonstrated time and time again that we may be a new generation, but we are not too young to speak up, to dream and to create change, which is why even when some people on this campus, those some people..." And then there was silence from the podium as her classmates cheered her on: "Let her speak."

She did continue, on YouTube, where she uploaded her complete speech and the ending to her sentence: “And even learning on a campus in which some people defend perpetrators of sexual assault, and silence their victims, we didn’t let that drag us down.”

This story exemplifies the Streisand Effect, which The Economist describes as demonstrating "how efforts to suppress a juicy piece of online information can backfire and end up making things worse for the would-be censor." The Effect was named when performer Barbra Streisand sued the California Coastal Records Project for including pictures of her Malibu house. The suit was considered frivolous, and photos of the home went viral, giving Streisand far more attention than she would have otherwise received from the Coastal Project. 

In the case of the high school student, the administration silenced her during the ceremony, but her YouTube video, as of this writing, received almost 230,000 views, far more than the number of people who attended graduation. Also, now the school's handling of sexual misconduct situations is on full display.

The school responded with a short statement:

"Administrators and staff in Petaluma City Schools care deeply about the safety and well being of our students. Due to student privacy issues, we cannot and should not respond with specific information. We can say that when issues of sexual assault come to our attention, local law enforcement has initial jurisdiction and determines the course of action."

Discussion:

• What, if anything, should the school administrators have done differently before Seitz's speech?
• What is Seitz's responsibility? Should she have avoided discussion of sexual assault, as she was instructed by school officials?
• What else should school officials say now? How can they repair the district's image and address issues raised?
• How is this an issue of integrity for the school and for Seitz?

Analyzing Communications Around the USC Crisis

After the University of Southern California's president resigned last month, crisis communication experts analyzed university messaging. When a gynecologist was accused of inappropriate exams and comments over decades working for the university, 200 faculty called for President C.L. Max Nikias's resignation. Faculty wrote that they believed Dr. Nikias "has lost the moral authority to lead the University.” Although the Administration denies any type of coverup, the gynecologist was allowed to continue in his job even after many allegations in 2016. Dr. Nikias did resign.

A Wall Street Journal article chronicles the following university communications:

A May 21 statement from university Provost Michael Quick denied university leadership knew of the doctor’s improper behavior, stating: “It is true that our system failed, but it is important that you know that this claim of a cover-up if patently false.” Prior to that, the university issued statements about the matter from Mr. Nikias on May 18 and May 15, and statements from other university officials on May 15 and May 16. University administrators also are contacting students.

Criticism of the communication includes sounding defensive, not completing the investigation quickly enough, and failing to report investigation results to those affected. One writer complimented the statement by the chair of the university's executive committee.

Discussion:

• How does this situation illustrate character dimensions such as vulnerability, accountability, and integrity?
• Read the executive committee chair's statement. In what ways does the statement illustrate authenticity? What other character dimensions are illustrated?
• Assess the university's other statements. What's your assessment of each?
• What should the university do at this point to rebuild trust?

Communications About Cuba Plane Crash

A plane crashed near the Havana, Cuba, airport, leaving more than 100 people dead and only three survivors. Cuban President Miguel Diaz-Canel delivered the bad news:

"There has been an unfortunate aviation accident. The news is not very promising. It seems that there is a high number of victims."

The president also described recovery efforts:

"Things have been organised, the fire has been put out, and the remains are being identified,"

The reason is unknown, although an Al Jazeera article referred to the Boeing 737 as "aging." Aviation accidents are rare, but a BBC article chronicles several, including the previous crash in Cuba, in 1989, which killed 150 people.

Image source.

Discussion:

• How well does the president communicate the events? We see only two short quotes here, so he may have said more. What else should he say? How can he communicate compassion?
• Research communications around other deadly plane crashes. How do the situations compare, and how should the communications differ?
• Should Boeing make a statement about the situation? Why or why not?

Japanese Train Company Apologizes for Early Departure

In the United States, we're used to late transportation services, but in Japan, early departures can be an issue—even 25 seconds early. Japan's rail system is known as "one of the most punctual railway services in the world."

West Japan Railways (JR West) issued a statement and formal apology for the delay: "The great inconvenience we placed upon our customers was truly inexcusable.” The statement included a commitment to do better: “We will be thoroughly evaluating our conduct and striving to keep such an incident from occurring again." 

Also interesting, from a cultural perspective, is the decision process: the conductor mistakenly thought the train was departing at 7:11. Realizing the mistake but having already closed the doors and seeing no waiting passengers (although a few were waiting), the conductor decided to leave early rather than reopening the doors, which could have caused the train to be late, a far worse result.

A Sora News article explains the impact on the Japanese people:

"Being six minutes late is enough to get you in trouble in with bosses and teachers in Japan, and those who missed a transfer because they couldn’t take the 7:12 would be even later reaching their destination."

Back in 2013, I wrote about NY Metro-North's failure to apologize for a derailment that killed four people. Although the MTA has been more willing to apologize lately, this situation represents a stark contrast.

Image source.

Discussion:

• How would you describe the cultural differences—about both time and apologies—between Japan and the United States illustrated in this situation? What might account for these differences?
• What are the risks of over-apologizing?
• How does this situation illustrate accountability and integrity as character dimensions?

MSU's Denial as a Cultural Issue

A Chronicle of Higher Ed article blames Michigan State University's ambitions and culture for their leaders' lack of response to years of sexual abuse on campus. More than 12 people knew of complaints against physician Larry Nassar, but the abuse continued for years.

Lou Anna K. Simon's leadership is questioned in the article. Although clearly a committed leader to the university, Simon is criticized for focusing so much on "two decades of status-climbing" that a culture of denying any wrongdoing evolved. One of the trustees summed up the issue in a letter and emphasized "We must embrace our obligation to apologize and offer justice."

Apologizing may be a sore subject for the trustees because Simon avoided it in the case of Larry Nassar's victims, according to the Chronicle article:

She talked about how “it is virtually impossible to stop a determined sexual predator and pedophile, that they will go to incomprehensible lengths to keep what they do in the shadows.” She often used “regret,” “sympathize,” and “acknowledge” in her written statements, but not “apologize.” She emphasized that sexual assault is a societal problem, not a Michigan State one. She highlighted all of the steps the university had taken to prevent sexual misconduct.

Image source.

Discussion:

• Analyze the trustee's letter. What principles of business writing are followed? What are the strengths of the letter, and what could be improved?
• The trustee encourages MSU leadership to listen. What does he mean by this, and how would listening help the situation?
• What is the value of apologizing and admitting failure? What are the potential downsides, particularly for a university trying to improve its stature?
• This story illustrates several failings of leadership character. Which can you identify, and which do you think are most relevant here?