Videos for Chapter 7: Persuasive Messages
/Giovanni Ribisi (Seth) in the movie Boiler Room sells stock to an unsuspecting buyer. Useful to show examples of logos, pathos, and ethos. Download the handout and possible answers.
Taco Bell CEO responds to criticism of the company's taco meat. Useful to discuss persuasion to restore image. Read more here. Here are two ads that accompanied the campaign.
Domino's president responds to the YouTube video posted by two employees. Useful to discuss persuasion to restore image. Watch an overview of the story and employee video.
AOL doesn't allow a customer to cancel his account. Here is AOL's apology/response. What is interesting about the story is that it isn't the first time AOL was cited for failing to cancel accounts on request.
British Petrolum's commercial after the oil spill, rated by the public. Useful to show the public's reaction to the ad. Read more here.
FedEx senior VP apologizes for the viral video of a PC monitor tossed over a fence.
Royal Caribbean reassures customers after the Costa Concordia accident.
Apple CEO Tim Cook responds to tax criticism.
Carnival Cruise CEO holds a news conference to explain the Triumph ship situation.
The NRA's press conference after the Newtown, CT, school shooting, 2013. Read more here.
GM CEO Mary Barra answers tough questions about product safety, 2014.
GM CEO Mary Barra's video message to employees, 2014.
McDonald's "Our Food, Your Questions" campaign, 2014.
Procter & Gamble's "Like a Girl" video, 2014.
Bill Cosby's discussion with AP about sexual assault allegations, 2014.
Dr. Oz's video response to criticism about his TV show and product promotion.
UK Cancer Research shows clever commercial about failing to detect cancer lumps, 2015.
Ober's false-cause fallacy, 2015.
Conan O'Brien pokes fun at Taco Bell (paid commercial), 2015.
JetBlue's video about plane etiquette, 2015.
