QR Codes Get New Life

Just as people were questioning the impact of scannable QR codes, Starbucks has a new campaign. The company has introduced a series of codes that, for example, offer music from a particular coffee region or portray experts talking about a type of coffee. Look for the ads in stores and in popular magazines, such as People.

QR codes are getting more creative. Custom QR codes, tailored to specific companies or products, can be quite beautiful, such as these designs. Mashable also posted a few special QR codes, including these for Disney:

Discussion Starters:

• Have you used a QR code? What value do you see for companies?
• Why are QR codes slow to catch on? Why do you think people may not use them?