More Tears for J&J

Consumer groups are protesting Johnson & Johnson because of what they claim are carcinogens in shampoo for babies. According to a report, Baby's Tub Still Toxic, a formaldehyde-releasing ingredient is found in Johnson's "No More Tears" Baby Shampoo in the United States, Canada, and China, although the company distributes a formaldehyde-free formula of the shampoo in several other countries. In a letter, the Campaign for Safe Cosmetics referred to meetings with J&J representatives and urged the company to reformulate the shampoo.

J&J has responded to the criticism with a statement that describes Johnson's Natural (an alternative product line), assures consumers that their products are safe, and describes steps they have been taking to reduce "preservatives that release tiny amounts of formaldehyde to guard against bacterial contamination."

Discussion Starters:

• Evaluate the consumer group's letter. Which are the strongest and weakest arguments? How does the group use logical arguments and emotional appeal?
• Evaluate J&J's response statement. Same questions: which are the strongest and weakest arguments? How does the company use logical arguments and emotional appeal?