How well do leaders demonstrate character in their communications? Blog by Amy Newman, senior lecturer emerita, Cornell University; author of Business Communication and Character (11e) and Building Leadership Character
Kraft Macaroni & Cheese hired an a capella group to show appreciation for the 4,632 fans who "liked" its Facebook page. Sung by The Yellow Jackets from the University of Rochester, the song is a great example of connecting with customers in a creative way.
The video is cute, but so far it has only 11,000 views after a week. Why hasn't it been more popular? Will it go viral still?
Leadership Character and Communication, Amy Newman, Cornell University
Chapter 1: Business Communication and Character
Chapters 2 and 3: Team and Interpersonal Communication; Communicating Across Differences
Chapters 4 and 5: Writing, Design, and Style
Chapter 6: Neutral and Positive Messages
Chapter 7: Persuasive Messages
Chapters 9 and 10: Data, Visuals, and Reports
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