Typos by the Romney Campaign

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It hasn't been a good week for Romney copy. The candidate's campaign made three typos this week. Romney Typo

First, the campaign launched its new app, which promises "A Better Amercia." Users can overlay Romney messages onto their own photo, but the typo became an embarrassment  for the candidate.

Next, the campaign misspelled a Facebook post, offering a "sneek peak" of an upcoming ad.

The third error was spotted on the Romney website, which misspelled "official" as "offical."

Now, the campaign is hiring a copyeditor-probably a good idea:

We are looking for talented writers with proven ability to write and concept clear, concise, punchy, and effective content across web, mobile, print, and video. Must be able to deliver creative headlines, social media posts, promotional tactics, email copy, website landing pages, blogs, interactive experiences, and application assets.

Skills and Responsibilities: 

  • 2+ years of professional experience writing in marketing, advertising, or journalism (agency experience preferred)
  • Conceptual thinker and storyteller
  • Ability to edit and proof own work
  • Thrive in a fast-paced, deadline driven environment and generate high-quality work
  • Ability to follow and improve upon established brand voice guidelines
  • Salary based upon experience level and quality of samples submitted
  • Portfolio or writing samples and resume required

Discussion Starters:

  • What's your view of these typos? Are they poor reflections on the Mitt Romney campaign, no big deal, or something else?
  • In what ways will the copyeditor position help prevent future typos? In what ways might this position not help the situation? In other words, what else needs to happent to prevent future typos?