Burger King's Response to Posted Photo

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Reminiscent of the Domino's Pizza incident back in 2009, a Burger King employee photographed himself standing in two bins of lettuce. The image, posted in 4Chan, made the news rounds, and the poster was tracked down. Finding the employee wasn't too hard-GPS data was attached to the image, which was traced to a northern Ohio suburb.

Burger King Lettuce
The Board of Health for the Mayfield Heights location confirmed that the restaurant "threw out all of the affected food on Saturday morning" and that the lettuce wasn't served to customers.

Burger King issued this statement in reponse: 

"Burger King Corp. is aware of a photo that shows a BURGER KING® restaurant employee violating the company's stringent food handling procedures. Food safety is a top priority at all BURGER KING® restaurants and the company maintains a zero-tolerance policy against any violations such as the one in question.

"The restaurant where this photo was taken is independently-owned and operated by a BURGER KING® franchisee. The franchisee has taken swift action to investigate this matter and has terminated the three employees involved in the incident."

Discussion Starters:

  • Burger King's statement could use editing. What are the two punctuation errors?
  • What else could Burger King say to reassure customers?