Recent Twitter Fails

In the past few days, we've seen several apologies for tweets that were posted without thought-perhaps too quickly. Here are three examples.

1) A Wall Street Journal editor jabbed women who died in the Aurora, CO, shooting. James Taranto explained his tweet in a longer post. (Image source.)

James-taranto-wsj-tweet-aurora-boyfriends

2. Celeb Boutique jumped on "#Aurora" on Twitter, not realizing the hashtag connection to the theater shootings. The company's explanation was that it outsources its Twitter account overseas.

#Aurora

3. Greek triple jumper Voula Papachristou was expelled from the London Olympics after a tweet some considered racist. The Greek Olympic Committee said that her tweet was "contrary to the values and ideas of the Olympic movement." Apparently, Papchristou has a history of neo-Nazi sympathy. She did respond with this apology: "I would like to express my heartfelt apologies for the unfortunate and tasteless joke I published on my personal Twitter account," she wrote. "I am very sorry and ashamed for the negative responses I triggered, since I never wanted to offend anyone, or to encroach on human rights." (Image source.)

Papachristou
Discussion Starters:

  • How could these mistakes have been avoided?
  • How do you assess each writer's explanation? Which do you find most and least acceptable?