Chase Emails Customers About Fees During Hurricane Sandy

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Chase bank is communicating with customers about Hurricane Sandy. Before the storm hit land, the company emailed customers about plans to waive fees. It's an interesting email and shows the company's kinder side.

Chase Storm Comm
On its website, Chase repeats a version of the open paragraph and provides customers with information about open branches. The branch locator allows customers to search for branches and see the status of each.

As of this writing, neither Bank of America nor HSBC have similar messages on their websites.

Discussion Starter and Assignment Idea: 

  • What is your reaction to Chase's email to customers?
  • Go to the websites of other major banks. Do you find messages similar to that of Chase? How do they compare?